Through evocative design, video editing, and copywriting, I help bring stories to life, whether in the form of a tweet, a narrative carousel, or behind-the-scenes video.
I currently help manage The New Yorker’s social platforms, where I’ve reported from the National Book Awards, produced videos with talent from Chimamanda Ngozi Adichie to John Early, and launched various social-first projects, from a list of New Yorker writers’ favorite bookstores to a photo series of people wearing New Yorker tote bags on the street.
In my over seven years of professional experience as a social media manager, I also helped manage all social platforms for VICE’s Motherboard and made TikToks for Yahoo News. I began my career as the social media manager for local businesses in my hometown, including The Book House and psychotherapist Nancy Kislin.
The New Yorker
July 2023 - Present
Favorite Bookstores
I produced a list of New Yorker writers’ favorite bookstores, featuring everyone from Hua Hsu to Elif Batuman, and launched the magazine on Apple Maps Guides with the list. I worked with the editorial and art teams to turn the list into an article, which features my writing and photography.
Red Carpet Interviews
I brought The New Yorker to the National Book Awards red carpet, where I’ve interviewed writers from Barbara Kingsolver to Salman Rushdie. I am also the New Yorker Festival social lead, leading the content strategy for the three-day event. I coordinate with talent teams and interview talent such as Julia Louis-Dreyfus and John Mulaney.
Narrative Carousels
I transform long-form features into compelling visual and narrative carousels for Instagram and TikTok, maximizing the 4x5 space and swipe function to design immersive experiences.
New Yorkers Wearing the New Yorker Tote Bag
In honor of the magazine’s Centenary, I commissioned a photographer, Natalie Keyssar, and spent a day with her to direct and capture real New Yorkers wearing the iconic tote bag. I selected and designed the carousel of final images, which appeared on Instagram and TikTok, and included quotes from my interviews with each subject.
Social Video Production
I produce a couple of regular social video series and direct writers and contributors either in-studio or remotely to produce social videos that highlight their stories and cultural recommendations. Below are some videos that I’ve directed and edited.
